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Enhancing return on social investment

Lalita Pulavarti and Ravishankar Rao

Publisher: Public Affairs Foundation and Business India Magazine

March 2018

India has a rich history of corporate spending on the social sector as a part of social responsibility. The 2013 Companies Act formalised and mandated Corporate Social Responsibility (CSR) spends based on specific criteria. Enough has been written since then about CSR activities in various sectors. One of the emerging areas of discussion is the need for organisations to focus on assessment and measurement – what is their CSR strategy/programme accomplishing and, how can it be measured? The goal of this short article is to dwell on some challenges and opportunities presented by the need to assess CSR performance.

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