KP Webinar

Your Story, our Headline: Learning How to Tell Your StoryPart 3:  The Power of Stories in Written and Visual Media

 May 31st, 2017 10:00-11:30 am EDT


About the webinar

In the previous two parts of this storytelling series, we presented new perspectives on storytelling from both a neuroscience and a strategic communication point of view.  Experts explained how stories are perceived internally in our brain and, thus, how to design a story in order to trigger emotion to capture the maximum attention of audiences [Part 1].  Then, a combat cameraman and videographer shared their varied approaches on the importance of storytelling through visual formats in elevating civic debate [Part 2].  They discussed cutting-edge storytelling and digital communication methodologies and tools for use by civil society, community leaders and change-makers. In the third and final webinar in this series, we will discuss how storytelling can be an approached in specific projects, either in visual or written media.

First, Lysbeth Sherman from States of Minds will explore the impact of communicating stories, in non-traditional formats (such as institutional videos and blogs), within an organization.  She will focus on how these storytelling tools can contribute to change and help provide a collective answer in solving problems within an organization.

Then, Soraya Chamaly, a free-lance journalist who has written for The Guardian, The Atlantic, The Nation, Huffington Post, and Time Magazine, will discuss in-depth the written storytelling format from the journalistic perspective. Significant stories, however important, are often lost because of the ever-increasing multiplicity of media outlets (new and traditional) that now exist, and public awareness of such information or stories can frequently be diluted or even non-existent.  She will reveal what it takes for your story to be picked-up by the media.

Interested in putting into practice what has been learned in this webinar series?

Following the final webinar, we will also be launching a storytelling contest to feature three stories on the GPSA newsletter, the GPSA KP website and newsletter, and States of Minds website. If you have attended two out of three of the storytelling webinars, you will receive a Certificate of Completion and be eligible to participate in the contest.


About the speakers

SorayaSoraya Chemaly is a writer and activist whose work focuses on the role of gender in culture, politics, religion and media. She is the Director of the Women’s Media Center Speech Project and organizer of the Safety and Free Speech Coalition, both of which are involved in curbing online abuse, media and tech diversity, and expanding women’s freedom of expression.

Soraya started her career working as an associate editor and writer at Paris Passion/Time Out Magazine in Paris and was the founder and editor of a DC-based city listings magazine, Key  DC, for several years before joining the Gannet Corporation as Director of Corporate Marketing. In 1994, she left Gannett to help launch the News and Media Division at Claritas, Inc.  (now part of Nielsen, Inc.), a pioneer in consumer demography, database marketing and data technology owned by VNU.  She left the company after serving as Senior Vice President of  Corporate Marketing, responsible for market development and marketing strategy, before leaving to form her own consulting firm, working in the media and data technology fields. She returned to writing full time in 2011. Her work appears in TIME, The Guardian, The Nation, Huffington Post and The Atlantic and Role/Reboot.

In 2013, Soraya won the Association for Education in Journalism and Mass Communication’s (AEJMC)’s Donna Allen Award for Feminist Advocacy and the Secular Woman Feminist Activism Award. In 2014, she was named one of Elle Magazine’s 25 Inspiring Women to Follow on Twitter.  She serves on the boards of several organizations dedicated to improving media diversity, including Women, Action and The Media; In this Together Media, No Bully, and the Women’s Media Center.  She writes and speaks regularly about gender, media, tech, education, women’s rights, sexual violence and free speech.

Follow Ms. Chemaly on Twitter @schemaly

Lysbeth Lysbeth Sherman
is a Strategic Communications Advisor and the Founder and President of STATES OF MINDS , a non profit organization based in Washington D.C..  In partnership  with the U.S. Department of State and in collaboration with leading diplomatic, cultural, and educational institutions in the United

States and abroad, States of Minds has established interdisciplinary media platforms, in selected countries, that include American independent film festivals, media-tech  conferences,  and media educational programs to address and promote social change. By engaging both the public and private sectors States of Minds designs programs for  multilateral institutions,  non profit organizations, business and community leaders, tech and media professionals and NGOs to expand their perspectives on media tech innovation,  digital strategic  communication, data analysis, storytelling, and digital civic engagement.  In 2016, in partnership with the GPSA, Lysbeth produced the GPSA institutional video which was featured at their annual meeting in May 2016. Previously, Lysbeth Sherman worked in the Cultural Service at the Embassy of France in the United States and founded C’EST CHIC, the first French Film festival in Washington, D.C.. She has also participated in the launching and production of television programs at TF1 in France and has worked with corporations and in numerous public and private organizations in Europe and the United States, in the creation, and promotion, of technology exchanges and joint-ventures among high-tech companies.





February 13, 2020

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