February 21, 2017, 10-11:30am (EST)
Part 2: The Art of Storytelling
In Part 1 of this Storytelling series, we briefly talked about how and why our brains love a good story. Whether the goal of your story is to communicate internally, share your work within your institution, or give a voice to your community, there are a number of different elements that need to be pieced together to create a well-constructed and engaging narrative.
They say a picture is worth a thousand words, and there is enough evidence to show that visual storytelling is one of the most compelling methods to communicate your message. In this webinar, Blake Stilwell, a veteran US Air Force Combat Cameraman and writer, will discuss the power of imagery and how photography and video, coupled with a well written narrative, are an important ingredient of storytelling. Blake has worked with several actors, including civil society organizations.
Then, we will discuss how storytelling can be approached in various ways. The second part of the session will focus on storytelling methodology and will feature two study cases. Organizations often find it challenging to communicate effectively about their work, both within the organization and to the actors they work with. By drawing on their video, Salvamos el Río Cocospera, a newly released short video made in northern Mexico about how a community saved a river that was going to be destroyed by the construction of a beltway, Ulises Vera from Fundar will focus on storytelling methodology and discuss step-by-step how to design content video. Participants will explore the different phases from targeting your audience, selecting the story that will resonate with your audience and create an experience, to building a script and determining how this content will be disseminated. Additionally, Lysbeth Sherman from States of Minds will explore how storytelling can ignite change, and trigger innovation, within an organization and also be a collective answer to problem-solving, drawing on a GPSA project video.
Participants are encouraged to watch both videos prior to the webinar:
About our guest speakers:
Lysbeth Sherman is a Strategic Communications Advisor and the Founder and President of STATES OF MINDS , a non profit organization based in Washington D.C.. In partnership with the U.S. Department of State and in collaboration with leading diplomatic, cultural, and educational institutions in the United States and abroad, States of Minds has established interdisciplinary media platforms, in selected countries, that include American independent film festivals, media-tech conferences, and media educational programs to address and promote social change. By engaging both the public and private sectors States of Minds designs programs for business and community leaders, tech and media professionals, NGOs, and youth to expand their perspectives on media tech innovation, digital strategic communication, data analysis, storytelling, and digital civic engagement. In 2016, in partnership with the GPSA, Lysbeth produced the GPSA institutional video which was featured at their annual meeting in May 2016.
Previously, Lysbeth Sherman worked in the Cultural Service at the Embassy of France in the United States and founded C’EST CHIC, the first French Film festival in Washington, D.C.. She has also participated in the launching and production of television programs at TF1 in France and has worked with corporations and in numerous public and private organizations in Europe and the United States, in the creation, and promotion, of technology exchanges and joint-ventures among high-tech companies.
Blake Stilwell is an award-winning video producer, writer, and photographer with more than 15 years of experience in photography, journalism, entertainment and other communications fields. An Air Force-trained video producer, he is a 2005 graduate of the Military Motion Media Studies Program at Syracuse University. He also holds degrees in Audio-Visual Production and Graphic Design, as well as Master’s degrees in Television, Radio, Film, Public Relations and International Relations.
His résumé includes the Aboriginal People’s Network of Canada, ABC News, NBC Olympics, HBO Sports, The White House, and the Near East Foundation. He is currently the Managing Editor and Director of Communications for We Are The Mighty. Blake is based in LA, but often found elsewhere.
Ulises Vera, 29, works at Fundar as media producer. He has experience in public relations, broadcasting and photography. He has produced more than 100 videos for Civil Society and NGO, and he is currently studying his PhD in communications.
Watch the recording of Part 1: An Introduction to Storytelling:
Webinar Series: Your Story, Our Headline: Learning How to Tell Your Story – Part 1 from FundarMexico on Vimeo.
In order to participate in this Webinar, you will need to be registered to the GPSA Knowledge Platform and logged in. If you did not create your account yet, do it here. If you are already registered to the Knowledge Platform, you do not need to do anything.
Just log in the platform and come back here on January 18, at least 10 minutes before 10:00 am EST.