Why "naming and faming" matters for social accountability practice
Why “naming and faming” matters for social accountability practice
Wednesday April 22, 2020
About the Webinar
A large portion of anti-corruption work focuses on corruption as the problem and on wrong-doers as the perpetrators. Similarly, much social accountability literature is focused on accountability as “sanctions.” One challenge with this approach is that it doesn’t always reflect what is going on in communities where citizens and providers work together to solve problems. Another challenge is that the focus on wrong-doing does not generate much hope that things are changing, or a sense that there is a different reality that we can all help to build. And in some circumstances, it can further reduce trust in government, which is part of the problem itself.
After working on these issues over time – and talking to young people in particular about their perceptions of accountability and anti-corruption – at Accountability Lab they realized that there is another, complementary approach. They call it “naming and faming” instead of “naming and shaming”. They look at integrity as the answer and the “do-gooders” as the role-models we can all emulate. By lifting them up, supporting coalitions among them and pushing for new, collective shifts towards positive solutions, we can show that change is possible.
Meet four of Accountability Lab’s Integrity Icons from Nepal, Liberia and South Africa and hear how doing the right thing in emergency response – and being famed for it – is a powerful motivator for shifting behaviors and changing norms. We invite you to think with us why and how icons like them are an integral part of collaborative social accountability’s practice.
Read the following case studies from Integrity Icon South Africa:
You may contribute to the Knowledge Platform in many different ways: you can send and disseminate your social accountability materials (toolkits, reports, videos, etc.) in the knowledge repository; you can contact, interact and collaborate with other peers and join a global community of social accountability practitioners; you can participate in the different learning and knowledge exchange activities of the GPSA KP such as online courses, thematic forums, webinars and blogs; and you can develop a partnership with the GPSA KP to implement collaborative knowledge activities.